With several locations scattered throughout the Westside, Fresh Brothers Pizza restaurants are potential troves for a number of audiences, including pizza lovers who find themselves hindered by dietary restrictions as well as parents who want to sneak some extra vegetables in their children’s meals.
The birth of the Fresh Brothers chain was initiated by founder and CEO Adam Goldberg’s decision to leave the entertainment business years ago to focus on his family and spend more time at home.
The goal was to create a handful of restaurants within a couple years of years so that his staff and infrastructure would allow him more time with his loved ones. Though the sudden change in careers may appear random, choosing to take the pizza-making route was more natural for the former director of photography than expected.
“Pizza has been in my family for over 25 years,” Goldberg explained. “My brother has made pizza in the Chicago area since 1985.”
The familiarity of pizza-making may explain the unrelenting emphasis that Goldberg and his wife Debbie place on quality when it comes to their Fresh Brothers products.
“We have beautiful homemade crust, tasty sauces, and sausages, meats, and proteins that are much higher-end than the typical pizzeria’s,” Goldberg said. “Since we’re in the L.A. area, we serve people with much higher taste palettes, and they’re able to recognize the quality level. Our pizzas are much less greasy than the average.”
This is thanks to the ingredients and cooking methods that Goldberg incorporates into his products. The cheese used at Fresh Brothers have lower fat and more skim milk, resulting in less grease and the pizza meat is ordered from a hundred-year-old Chicago meat packing plant that “knows what they’re doing.”
Certain ingredients are cooked before being placed on the pizza, which prevents excess grease as well.
Conveniently, Fresh Brothers fare also provides gluten-free and vegan options, aligning appropriately with local SoCal dietary preferences, as healthier eating habits become more and more popular.
These options cater to those who normally cannot eat foods like pizza due to allergies. The more health-conscious crowd have guilt-free choices like the vegan cheese and gluten-cheese pizzas to appease their cravings.
“We make these pizzas to fit specific eating habits and needs,” Goldberg said. “We want our customers to feel 100 percent comfortable eating at Fresh Brothers.”
Goldberg also elaborated on what set Fresh Brothers apart from the rest.
“What makes us unique is certainly the quality of our product,” Goldberg said. “It’s the depth, yet simplicity of our menu: we have the basic pizzas, salads, and wings, but they can be made and customized a million different ways.”
Fresh Brothers gives customers the option of building their own pizzas and creating their own salads, as well as a variety of wing flavors, which are “baked, never fried.”
Popular menu items include Da Works pizza (sausage, pepperoni, mushrooms, green peppers, and onions) and Fresh Momma’s Favorite (spinach, garlic, mushrooms, and pesto).
“The meatball sliders [with pizza sauce and mozzarella on a King’s Hawaiian sweet roll] have also been the most popular addition to our menu,” Goldberg added.
To every parent’s delight, there is a Fresh Kids special sauce available: five different kinds of vegetables are blended into the tomato sauce, so that children have a helping of veggies without even realizing it.
The menu also offers appetizers, kids’ options, family-style meals, and personal pizzas.
Fresh Brothers has Westside locations in Santa Monica, Brentwood, Beverly Hills, Marina del Rey, and Westwood.
For more information, visit freshbrothers.com.
