With many areas of success, Los Angeles is quickly becoming a hub for small businesses due to the favorable business environment. According to the Los Angeles Tourism and Convention Board, over 50 million people visit the city annually. This makes it a favorable place for small businesses to grow. However, a lot is yet to be done to attract more potential customers to the city. The following are five ways LA business can adapt to attract more customers.
1. Use Creative Visual Content
Studies indicate that 90% of the brain’s information is visual and is processed 65% faster than plain text. The creation of visual content is a global trend in businesses due to its effectiveness. Los Angeles has more than 4,000 billboards that are available on AdQuick. However, many small businesses are not optimizing their use to influence potential customers on their products.
Additionally, LA has various visual content creators whose primary work is to help businesses reach many customers through visual marketing. Full optimization of this feature will help businesses register increased customer traffic, hence an increase in revenues.
2. Install EV Charging Stations
The use of electric vehicles is currently a global trend in major cities. According to the Department of Water and Power, Los Angeles currently has about 8,000 EVs. This number is projected to increase due to the global commitment to sustainable energy.
Individuals using EVs consider the availability of EV charging stations before traveling. Thus, Los Angeles business owners can visit EVgo.com to browse EV charging station options to increase traffic for potential customers.
3. Improve Customer Service
Consumer reports indicate that brand loyalty and recommendations primarily occurs due to the quality of customer service offered. Businesses in Los Angeles should adopt new customer service systems despite the traffic.
For businesses to improve customer service, they should ensure their systems adapt to every customer’s needs. They can also enhance their customer service skills by improving their business communication skills, such as using authentically positive language to improve customer satisfaction.
Businesses in Los Angeles should ensure their systems allow customers to provide feedback on the quality of services offered. This helps businesses to learn about the areas that need improvement. Also, it ensures that clients don’t voice their dissatisfaction on visible places like social media pages.
4. Increase Social Media Presence
There are over 3.6 billion social media users globally, and the number is set to increase soon. While Los Angeles records millions of tourists annually from all over the world, businesses in the area should use social media platforms for marketing their brands to potential tourists. Optimizing social media use is inexpensive and takes less time to increase the reach of a brand.
One of the best ways LA businesses can increase their social media presence is to post content relevant to their operations. Regular posting is useful in growing the customer base and get new people worldwide interested in their brands.
5. Partner With Other Businesses
Collaborating with other businesses is an effective way of gaining new customers. Such formations can lead to one customer base interested in the other business, increasing sales for parties involved. There are many businesses in Los Angeles, and partnerships can lead to increased customers. For instance, small businesses should partner with SEO companies for the optimization of their websites.
