March 3, 2024 The Best Source of News, Culture, Lifestyle for Culver City, Mar Vista, Del Rey, Palms and West Los Angeles

Must-Watch ‘Disruptive’ Appliance Experience Store Opens in West Los Angeles, Hosts Grand Opening in June

Howard’s West Los Angeles Experience Center opening at 900 La Brea Boulevard 

By Susan Payne

West Los Angeles is home to the newest state-of-the-art luxury appliance experience center located at 900 N. La Brea Boulevard. 

Filled with immersive demonstrations, live product vignettes and connectivity displays, Howard’s West Los Angeles Experience Center allows customers and trade professionals to explore active kitchens, laundry suites and the latest premium and high-performance appliance brands.

With Howard’s pioneered success in Long Beach, the West Los Angeles Experience Center is the 15th store to open under its iconic, 76-year-old brand. For West Los Angeles area customers between June 2-5, Howard’s grand opening is offering special pricing, free basic installation of products and 0% interest financing up to 24 months. Delivery is always free.

“Our new West Hollywood location is situated in an exciting retail and lifestyle corridor of the city and in a mixed-use complex. We invite customers from all walks of life to stop in and familiarize themselves with leading-edge product innovations, room exhibits and thrilling technology, while enjoying unparalleled levels of customer service,” said John Riddle, president and CEO of Howard’s since 2019.

Howard’s merges customer experience with the testing of smart appliances through connectivity and the Internet of Things, the biggest change in the appliance industry over the last 30 years, Riddle said. Howard’s is not your typical large appliance store — it’s one of the oldest employee-owned and operated companies in California.

“Home improvement and appliance stores lack capabilities for customers to play and test machines while researching and purchasing new home appliances. Our employees are trained to help you discover the latest technologies and redefine that experience. In our live showrooms, you can see how one washer machine handles clothing over another, or which oven cooks pizza better to your liking, and so much more. Our technology is cutting edge and disruptive,” said Riddle.

West Hollywood’s experience center applies Howard’s Revolutionary Appliance Retail Experience (RARE) that allows customers to enjoy a comfortable, attractive space, and encourages a straightforward, friction-free experience with as much or as little sales interaction as customers desire. 

To facilitate RARE, Howard’s has researched and implemented innovative in-store digital technologies that give customers new and creative ways to make purchasing decisions at its superior brick-and-mortar facilities in Southern California.

“Major appliance purchases are like cars. Often times that salesperson will talk you out of the car you came to the lot to purchase. We’ve observed that same technique in the appliance industry, and we set out to change that with RARE by educating, training and coaching employees to listen and embrace the reason you came to our store,” Riddle said.

Since Riddle, a longtime appliance industry expert, joined the board of directors of Howard’s in 2018, he has set out to position Howard’s for growth and expansion through the onset of RARE.

“When you look at purchasing decisions, our engagement process is what sets us apart. Since the pandemic, multigenerational families have been nested together, benefited from emerging and disruptive home technologies and now have time to explore and test those luxurious appliances. We’ve seen a lot of retailers are doing a high percentage of online sales — not because they have a good website — because their process of brick and mortar is poorly done. We want our customers to touch, feel, sense and play with those big ticket items,” Riddle said.

The opening of the West Los Angeles Experience Center is part of an aggressive and strategic expansion effort to reach California markets not yet served by Howard’s. This year, the company is opening an additional five new experience centers in Huntington Beach, Tustin, Agoura Hills, Murietta and Vista, according to a press release. 

Current locations are open in Los Angeles, Orange, San Bernardino and Riverside counties. To learn more about Howard’s or search inventory online, visit www.howards.com.

Related Posts

Hollywood Prepares for 96th Oscars: Street Closures and Traffic Updates Revealed

March 1, 2024

March 1, 2024

Academy of Motion Picture Arts and Sciences Ceremony to Close Local Streets The Academy of Motion Picture Arts and Sciences,...

Culver City Police Department Disperse Reckless Driving Gathering Near Costco

February 29, 2024

February 29, 2024

CCPD Officers Successfully De-Escalates Situation, Crowd Disperses Culver City Police Department officers responded to a series of calls over the...

Construction Alert: Topanga Canyon Boulevard Faces Nightly Closures Starting March 4

February 29, 2024

February 29, 2024

Caltrans Announces 18-Mile Project Spanning Chatsworth to PCH Commuters in the Los Angeles area should prepare for significant delays as...

FTC Takes Legal Action to Block $24.6 Billion Kroger-Albertsons Merger

February 29, 2024

February 29, 2024

Largest Proposed Supermarket Merger Faces Antitrust Allegations The Federal Trade Commission (FTC) filed a lawsuit on Tuesday to block Kroger...

Regarding Her Dinner at Hatchet Hall is Part of Planned Women’s History Month Celebration

February 28, 2024

February 28, 2024

Events Showcase Women-Led Farms, Vineyards, and Chefs, Supporting ‘Regarding Her’ Nonprofit Hatchet Hall, the renowned Culver City restaurant, invited patrons...

Leap Day Brings Once-in-Four-Year Deals at Popular Restaurants All Day Long

February 28, 2024

February 28, 2024

Krispy Kreme, Dunkin’, and More Roll Out Special Offers to Mark the Occasion Leap Day, that rare additional day occurring...

Sweet Lady Jane’s Social Media Tease Continues As Locations Sport Hiring Notices

February 28, 2024

February 28, 2024

Mysterious Posts Leave Fans Eager for the Return, But Questions Linger By Dolores Quintana After resurfacing on social media, the...

(Video) Pro-Palestine Protest at the Beverly Wilshire Hotel

February 28, 2024

February 28, 2024

Protesters were there to protest the arrival of U.S. Representative Nancy Pelosi Counter-protesters drove by in a car. @culvercitywlanews Pro-Palestine...

(Video) Restaurants Replace Glass Front Doors After Late Night Robbery Spree in Del Ray

February 28, 2024

February 28, 2024

Seven restaurants and small businesses in Del Rey and Venice, including Nick the Greek and Dudley Market, were robbed. Council...

Hollywood Royalty to Shine at 96th Oscars: First Wave of Star-Studded Presenter Lineup Unveiled

February 27, 2024

February 27, 2024

Incredible Lineup of Actors and Previous Oscar Winners Announced Executive producer and showrunner Raj Kapoor, along with executive producers Molly...

Vote Smart, Vote Early: Streamlining Your 2024 Presidential Primary Experience in L.A. County

February 27, 2024

February 27, 2024

Skip the Lines and Save Time – Your Guide to Early Voting Options  In preparation for the upcoming 2024 Presidential...

Overnight Burglaries Rattle Del Rey, Venice: LAPD Investigates String of Incidents

February 27, 2024

February 27, 2024

Seven Businesses Targeted, Including Nick the Greek and Dudley Market The Los Angeles Police Department officers are investigating a series...

(Video) Heartfelt candlelight vigils in Westchester and West Hollywood for Nex Benedict

February 27, 2024

February 27, 2024

The non-binary 16 year old student with Choctaw ancestry died in Owasso, Oklahoma after being beaten by three older high...

Sweet Lady Jane Sparks Hope of Return – Popular Bakery Hints at Reopening Across LA

February 27, 2024

February 27, 2024

After Abrupt Closures, Beloved Bakery Hints at a Comeback, Leaving Fans Intrigued  Sweet Lady Jane, a Los Angeles cake bakery...

30th Annual Screen Actors Guild Awards Recognize Outstanding Performances in 2023

February 26, 2024

February 26, 2024

SAG Awards Celebrate Excellence in Motion Pictures and Television The prestigious Screen Actors Guild Awards® celebrated the excellence in motion...