June 26, 2022 The Best Source of News, Culture, Lifestyle for Culver City, Mar Vista, Del Rey, Palms and West Los Angeles

Must-Watch ‘Disruptive’ Appliance Experience Store Opens in West Los Angeles, Hosts Grand Opening in June

Howard’s West Los Angeles Experience Center opening at 900 La Brea Boulevard 

By Susan Payne

West Los Angeles is home to the newest state-of-the-art luxury appliance experience center located at 900 N. La Brea Boulevard. 

Filled with immersive demonstrations, live product vignettes and connectivity displays, Howard’s West Los Angeles Experience Center allows customers and trade professionals to explore active kitchens, laundry suites and the latest premium and high-performance appliance brands.

With Howard’s pioneered success in Long Beach, the West Los Angeles Experience Center is the 15th store to open under its iconic, 76-year-old brand. For West Los Angeles area customers between June 2-5, Howard’s grand opening is offering special pricing, free basic installation of products and 0% interest financing up to 24 months. Delivery is always free.

“Our new West Hollywood location is situated in an exciting retail and lifestyle corridor of the city and in a mixed-use complex. We invite customers from all walks of life to stop in and familiarize themselves with leading-edge product innovations, room exhibits and thrilling technology, while enjoying unparalleled levels of customer service,” said John Riddle, president and CEO of Howard’s since 2019.

Howard’s merges customer experience with the testing of smart appliances through connectivity and the Internet of Things, the biggest change in the appliance industry over the last 30 years, Riddle said. Howard’s is not your typical large appliance store — it’s one of the oldest employee-owned and operated companies in California.

“Home improvement and appliance stores lack capabilities for customers to play and test machines while researching and purchasing new home appliances. Our employees are trained to help you discover the latest technologies and redefine that experience. In our live showrooms, you can see how one washer machine handles clothing over another, or which oven cooks pizza better to your liking, and so much more. Our technology is cutting edge and disruptive,” said Riddle.

West Hollywood’s experience center applies Howard’s Revolutionary Appliance Retail Experience (RARE) that allows customers to enjoy a comfortable, attractive space, and encourages a straightforward, friction-free experience with as much or as little sales interaction as customers desire. 

To facilitate RARE, Howard’s has researched and implemented innovative in-store digital technologies that give customers new and creative ways to make purchasing decisions at its superior brick-and-mortar facilities in Southern California.

“Major appliance purchases are like cars. Often times that salesperson will talk you out of the car you came to the lot to purchase. We’ve observed that same technique in the appliance industry, and we set out to change that with RARE by educating, training and coaching employees to listen and embrace the reason you came to our store,” Riddle said.

Since Riddle, a longtime appliance industry expert, joined the board of directors of Howard’s in 2018, he has set out to position Howard’s for growth and expansion through the onset of RARE.

“When you look at purchasing decisions, our engagement process is what sets us apart. Since the pandemic, multigenerational families have been nested together, benefited from emerging and disruptive home technologies and now have time to explore and test those luxurious appliances. We’ve seen a lot of retailers are doing a high percentage of online sales — not because they have a good website — because their process of brick and mortar is poorly done. We want our customers to touch, feel, sense and play with those big ticket items,” Riddle said.

The opening of the West Los Angeles Experience Center is part of an aggressive and strategic expansion effort to reach California markets not yet served by Howard’s. This year, the company is opening an additional five new experience centers in Huntington Beach, Tustin, Agoura Hills, Murietta and Vista, according to a press release. 

Current locations are open in Los Angeles, Orange, San Bernardino and Riverside counties. To learn more about Howard’s or search inventory online, visit www.howards.com.

Related Posts

Affordable housing Planned for Culver City Methodist church property

June 24, 2022

June 24, 2022

95 units of housing, new church and preschool planned for 4644 Sepulveda Boulevard property By Dolores Quintana A development at...

Construction Begins for 50-Unit Palms Development

June 24, 2022

June 24, 2022

Six-story development underway near the intersection of National and Canfield By Dolores Quintana Helio has begun construction on a new...

Brentwood Oasis Mansion Lists for $48 Million

June 24, 2022

June 24, 2022

Bundy Drive property hits market By Dolores Quintana The Brentwood Oasis, a behemoth of a mansion owned by billionaire hedge...

The Los Angeles Real Estate Market May Finally Be Slowing Down

June 24, 2022

June 24, 2022

Real estate sales drop 21 percent in past year By Dolores Quintana The Los Angeles real estate market is showing...

Redevelopment Complete of Former Westside Pavilion Macy’s

June 24, 2022

June 24, 2022

Developer announces complete of West End at Pico and Overland Developer HLW, on behalf of GPI Companies and in partnership...

LA City Council Approves Bicycle ‘Chop Shop’ Ban

June 23, 2022

June 23, 2022

Bonin one of three dissenting votes on law prohibiting individuals from assembling or disassembling bicycles in public.  By Sam Catanzaro...

Car-Free Weekends Return to Downtown Culver City This Weekend

June 23, 2022

June 23, 2022

Main Street between Culver Boulevard and city limits will become car free this weekend A Downtown Culver City street will...

Column: LA Election Results Remain Tight, Close & Competitive Come the Fall Runoffs!

June 23, 2022

June 23, 2022

By Nick Antonicello The results for the June 7th Primary continue to trickle-in with not much change:  In that special...

Vegan Burger Spot Opens First SoCal Location in Culver City

June 22, 2022

June 22, 2022

Stand-Up Burgers now open at at 4114 Sepulveda Blvd By Dolores Quintana Stand Up Burgers has opened a new location...

The Book Jewel Celebrates Pride Month as a Community

June 22, 2022

June 22, 2022

Westchester bookstore hosting series of events this month The Book Jewel in Westchester is hosting several events this month that...

Culver Closet Seeks More Volunteers

June 22, 2022

June 22, 2022

Volunteers are needed to organize the new location for the Culver Closet, which is located in the Academy bungalow in...

Brush Fire Burns Over Three Acres in Ballona Wetlands

June 21, 2022

June 21, 2022

Saturday evening fire seems to be have been sparked by SUV, officials say By Sam Catanzaro A brush fire burned...

Pico Boulevard Development Gets New Look

June 18, 2022

June 18, 2022

Development at 6116-6144 W. Pico Boulevard would include 125 units By Dolores Quintana The design for a proposed mixed-use apartment...

Westside Families Earning Upwards of $190,000 Can Qualify for Mortgage Relief

June 17, 2022

June 17, 2022

State expands California Mortgage Relief Program By Sam Catanzaro Westside families earning upwards of $190,000 can qualify for mortgage relief...

Progress Underway at Culver City Senior Housing Development

June 17, 2022

June 17, 2022

11141 Washington Boulevard project begins vertical phase of construction By Dolores Quintana A new senior housing complex has begun its...