April 24, 2024 The Best Source of News, Culture, Lifestyle for Culver City, Mar Vista, Del Rey, Palms and West Los Angeles

Izzy’s Deli: Making Deli Dreams Come True

Westside staple celebrates 45th anniversary.

By Sam Catanzaro

Izzy still has the original IZZY’S DELI menu from 1973, when the restaurant opened. 45 years later, while a pastrami sandwich may no longer cost $1.70, and the name has changed from“Kenny’s” to “Izzy’s,” not much else has changed at this iconic Santa Monica restaurant on the corner of Wilshire Boulevard and 15th Street.

“Our food is prepared by the same family of chefs since 1973,” said owner Izzy Freeman.

In addition to serving top-notch, overstuffed “New York style” pastrami sandwiches 24/7, one constant at Izzy’s Deli is Izzy Freeman, who can be found most days greeting the customers and making sure that every item is the highest quality and served perfectly. Izzy, known as “The Deli Lama”  was born and raised in Brooklyn and moved with his family to Los Angeles in 1953.

“The big sandwiches, the pickles, the smells and tastes, they were part of my childhood,” Izzy said. “I dreamt that one day I would own a deli.”

Izzy opened the Deli in 1973 with Kenny Horowitz. At the time, Izzy owned two IHOPS in Los Angeles and the intent was for Kenny to run the Deli and Izzy to run the IHOPS. “I helped him open the deli on Monday morning and I never left,” Izzy said.

Izzy’s was the first major deli in Santa Monica in many years, and from the start, it was a success. Customers were waiting in line for overstuffed corned beef and pastrami sandwiches, matzo ball soup, freshly roasted turkeys and of course the best New York style rye bread. In the decades since, the popularity of the Deli has only increased, being featured multiple times on Larry David’s “Curb Your Enthusiasm” and winning numerous awards including “Best Designed Restaurant” to “Best All Night Restaurant.”

In August, Izzy’s celebrated its 45th Anniversary and while much has changed in Santa Monica over the years, walking into Izzy’s is like stepping into a delicious-smelling time capsule. A number of the waiters and waitresses have been working at the Deli since the day they opened and several second-generation family members are also working at Izzy’s.

“There are some good restaurants in Santa Monica but they come and go and so does the staff. At Izzy’s, everybody knows the customers. Some people come in here every single day,” Izzy said.

Over the years, Izzy’s has served loyal customers nearly 5,000,000 matzo balls, 6,000,000 kosher pickles and 3,000,000 corned beef sandwiches on rye.

Celebrities from all walks of life have come into Izzy’s to enjoy breakfast, lunch, dinner or dessert, with their photos donning the deli’s walls on Izzy’s Celebrity Wall of Fame.

“45 years is an accomplishment,” Izzy said. “After 45 years, my customers and employees are like family.”

To find out more about Izzy’s Deli, visit their website at izzysdeli.com, call (310) 394-1131 or just walk in, say hello and grab a delicious meal. They are located at 1433 Wilshire Boulevard in Santa Monica.

Related Posts

Luca Guadagnino’s New Film Challengers Serves Up a Sexy Tennis Drama

April 24, 2024

April 24, 2024

Zendaya Stars in a Love Triangle for the Ages in this Must-See Film By Dolores Quintana Academy Award and BAFTA...

Caltrans District & Provides Update on Topanga Canyon Landslide Closure

April 23, 2024

April 23, 2024

Landslide More Serious than 1940s Slide, Involves Thousands of Rocks Caltrans District 7 has updated the situation related to the...

LA Police Apprehend Two Youths Linked to Westchester and Playa Del Rey Vehicle Break-Ins

April 23, 2024

April 23, 2024

Juvenile Suspects Arrested in LA Car Burglary Spree The Los Angeles Police Department’s Pacific Area auto detectives have announced the...

Los Angeles Mayor Karen Bass Reveals Budget Proposal for Upcoming Year

April 23, 2024

April 23, 2024

Mayor Bass’s Plan Prioritizes Housing, Safety, and Accountability Mayor Karen Bass unveiled her proposed budget on Monday, outlining her vision...

Supreme Court Debates Legality of Ticketing Homeless Individuals, Hears Grants Pass Case

April 22, 2024

April 22, 2024

Landmark Case Raises Questions of Cruel and Unusual Punishment The Supreme Court engaged in a lengthy debate on Monday, lasting...

Taste of the Nation Returns to Culver City: Culinary Event Devoted to Fighting Childhood Hunger

April 22, 2024

April 22, 2024

Top Chefs and Tastemakers Join Together May 4th for No Kid Hungry’s Charity Event Taste of the Nation for No...

Extremist’s Arsenal: Felon’s Hate-Fueled Weapons Cache Leads to Federal Time

April 22, 2024

April 22, 2024

Man Was Part of a Hate Group, Posted Calls for Genocide and Racist Remarks Ryan Scott Bradford, a 35-year-old man...

(Video) Ariana Madix Confirms Something About Her Will Open Soon at LA Times Festival of Books

April 22, 2024

April 22, 2024

Ariana Madix answers the questions that fans want to ask at the Festival of Books as she appears to support...

Comedian Michelle Collins Brings her Big Natural Tour to LA

April 21, 2024

April 21, 2024

She’s funny, tall, glam and finally long-legging her way across these United States… it’s the Michelle Collins stand-up comedy tour...

Former CBS CEO Admits Role in Disclosure of Confidential Police Information

April 21, 2024

April 21, 2024

Leslie Moonves Fined for Aiding Misuse of Confidential Data in LAPD Complaint Former CBS CEO Leslie Moonves has acknowledged his...

Los Angeles Police Department Reveals Identity of Victim Found in Stolen U-Haul Truck in West Adams

April 21, 2024

April 21, 2024

Body Found in Rental Vehicle Was Shot in the Head, LAPD Seeks Information Detectives from the West Bureau Homicide Division...

Outrage Erupts Over Demolition of Iconic Midcentury Craig Ellwood Home in Brentwood

April 21, 2024

April 21, 2024

Destruction of Zimmerman House Creates Internet Backlash Preservationists lamented last year when another treasure of L.A.’s midcentury modern architecture vanished,...

Make Science Your Destination This Summer

April 19, 2024

April 19, 2024

Destination Science is the fun science day camp for curious kids with over 15 STEM activities weekly, three science stations...

Prime Time Sports Camps Coming Soon

April 19, 2024

April 19, 2024

Prime Time Sports Camp has remained a constant in the everchanging camp landscape for over 30 years by following this...

Groundlings Summer Improv Classes Open April 2

April 19, 2024

April 19, 2024

A summer of improvisation is around the corner at The Groundlings.  Three months of summer class offerings for teens will...