Westfield Enters Entertainment Biz

Meryl Streep at the CDGA 2017 Awards

Along with providing a suite of services, Westfield Century City has partnered with the Costume Designers Guild Awards.

Westfield Century City is dipping its toe into the city’s entertainment industry by offering up a suite of services to the city’s film, television and music industries.

In an official release, Westfield says it plans to “establish a broader offering for the film and television industry that will capitalize on the huge volume of fashion buying that exists across all facets of the industry in Los Angeles – from purchasing wardrobes for TV and film to photoshoots for consumer and trade advertising campaigns.”

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As such, Westfield plans to become a “home base” for stylists and costume designers, partnering with the property’s retailers and their shopping services to provide required merchandise. It will also provide these clients with everything from helping with space onsite to coordinate buying, as well as VIP or green rooms for fittings, personal shopping services, tailoring, shipping and other logistics services.

“We are tremendously excited to set a new standard in the services offered to the entertainment industry,” said Heather Vandenberghe, Westfield’s chief marketing officer in the United States, in a statement. “Westfield continues to position itself as the definitive ‘go to’ for the city’s entertainment and fashion clientele, while also driving business for our retailers and creating broader opportunities for the brands that make their home at Century City.”

In order to be able to provide these services directly to industry costume designers and wardrobe departments, Westfield has also announced a new partnership with the Costume Designers Guild Awards (CDGA), which honors and supports the Costume Designers Guild (CDG).

Westfield will be working with the CDGA to promote Century City’s Studio Services to CDG members as well as offer a variety of special services, programs and events. CDG members will have access to the center’s special Studio Services phone line and staff dedicated to servicing their needs at the center.

Westfield will also partner with the costume design community to celebrate the 20th anniversary of the CDGA on Feb. 20, 2018.

“The CDGA is thrilled to partner with Westfield on their Studio Services,” said Sarah Cowperthwaite, executive producer of the CDGA and president of JumpLine Group. “The opportunity to shape their offering to insure that it serves costume designers’ distinct needs, as well as the broader design needs of the industry, is an incredible opportunity.”

 

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