The “mouse house” proved it still has that magic touch on princess movies, as the remake of “Cinderella” opened with a strong- than-expected $70.1 million in estimated sales across North America.
Industry experts had guessed that the Disney movie would open around the $65 million level.
“Run All Night” ran second place, and was on track to open with $11 million in sales this weekend, according to studio estimates.
“Kingsman: The Secret Service” — in its fifth week of exhibition — was on track to sell $6.2 million in admissions this weekend, according to figures gathered by Rentrak, an industry tracking firm.
Rounding out the 10 most-popular movies this week, as estimated by the studios, were “Focus” ($5.8 million),”Chappie” ($5.8 million), “The Second Best Exotic Marigold Hotel” ($5.7 million), “Spongebob Squarepants 2” ($4.1 million), “McFarland USA” ($3.7 million), “American Sniper” ($2.9 million in its 12th week), and “The Duff” ($2.9 million),
