November 13, 2019 The Best Source of News, Culture, Lifestyle for Culver City, Mar Vista, Del Rey, Palms and West Los Angeles

SMC’s Center for Media and Design Opens with a Bang

Santa Monica College (SMC) hosted a ribbon-cutting ceremony on Saturday, Dec. 2, marking the grand opening of SMC’s Center for Media and Design (CMD).

SMC President Jeffery welcomes the crowd.

“We are over the moon,” proclaimed SMC President Kathryn Jeffery in her introductory remarks.

The Center for Media and Design (CMD), located on 1600 Stewart Street in Santa Monica (a block north of Olympic), boasts a student radio station, video production facilities, a student newspaper office (The Corsair), computer labs, an art studio, music studios and a 180-seat auditorium.

KCRW’s new building — no longer below ground. Photo credit: Gina Clyne Photography.

Every square inch of the campus is brand spanking new.  Student ambassadors, armed with huge and equally shiny smiles, proudly led visitors on tours.

Kathy Pho, student ambassador. Pho is studying politics, economics and public policy.

SMC now offers a four-year college major, a B.S. in Interaction Design (IxD), which pulls together graphic arts, computer programming, video and animation into a coherent whole that will always be evolving as the nature of modern-day digital media advances.
AR/VR, mobile apps, self-driving cars, wearable technology – anything is fair game when it comes to IxD.  A brochure for the new degree describes the major as “designing the future.”

Frank Dawson, who heads up the career center at the Center for Media and Design.

The campus offers a “wonderful setting for ideation and collaboration,” said Frank Dawson, Interim Dean of Career Education.  The first IxD degrees will be awarded in June of 2018, he added.

It was noted by several speakers that SMC’s new campus is right in the heart of Silicon Beach – and that the Center for Media and Design was the right idea at the right time in the right place.

Student editors at work.

The new campus was made possible by a bond passed by Santa Monica and Malibu voters and 5,800 private donations, including some very big ones.  Cinny Kennard, executive director of the Annenberg Foundation, said NPR’s Los Angeles operation helped establish the West Coast as an important media center.

Jennifer Ferro, president of KCRW.

Ever-popular public radio station KCRW – which used to operate out of a “dungeon” below SMC’s main campus – is now located at this $115 million, state-of-the-art campus.  KCRW is an NPR station (89.9 FM).

KCRW’s Madeleine Brand (PressPlay), Jason Bentley (Morning Becomes Eclectic), President Jennifer Ferro, Warren Olney (host for many years of Which Way LA and now who now hosts the podcast To the Point), early KCRW pioneer and visionary Ruth Seymour, news producer Jennifer Wolfe and several KCRW DJs were on hand to welcome the crowd.

KCRW President Jennifer Ferro, who was widely credited by several speakers as being a driving force behind the new KCRW building, said “people here take action.”

Jeff Hall, editor and publisher of the Brentwood News, recalls being interviewed on-air by KCRW’s Warren Olney years ago. Olney, right, now hosts a podcast called To the Point.

Warren Olney, who spent several years in television and radio news before joining KCRW, said nothing was as satisfying as his years at KCRW, where people blend “integrity, public service — and having a good time.”

KCRW also hosts Left, Right & Center, which features Josh Barro (center), Katrina venden Heuvel (left) and Rich Lowry (right).

Left, Right & Center, heard coast to coast, is a political talk show that employs intelligence and civility, forcing listeners to get out of their “self-contained thought bubbles.”

Sarah Spitz, former radio producer at KCRW, and Mariana De La Garza, outreach and recruitment counselor at SMC.

Sarah Spitz, long-time producer at Left, Right & Center, was at Saturday’s opening.

AppleOne, a hiring agency, has an office on the CMD campus.  SMC is a big proponent of making its students job-ready.  AppleOne helps place SMC graduates into jobs in entertainment and digital media.

IxD (Interaction Design) student Kaitlin Jetviroj, with professor of design technology Nicole Chan.

The CMD campus, designed by architect Clive Wilkinson, is built in a ring that encircles a fountain and an open-air performance center.  The ribbon-cutting ceremony was held outdoors under a hot but very welcoming sun.

After all, this IS Silicon Beach we’re talking about, right?

These are exciting times in Silicon Beach, home to Snapchat, SpaceX, Hyper Loop One and Tom’s Shoes.  Microsoft, Google, Facebook, YouTube and Buzzfeed all have outposts here.

See more photos, below.

Volunteers staffing the SMC Foundation booth: Spring Aspers of Sony Music and Mark Ivener, local immigration attorney.
California State Senator Ben Allen, Genevieve Riutort of the Westside Food Bank and Gary Avrech of GoGraphics.us.
SMC cheerleader sets the tone.
Santa Monica Mayor Ted Winterer.
A student works on her video editing project.
Ruth Seymour led KCRW for years and laid the foundation for today’s new station center.
KCRW DJs look like they enjoy their work. Anne Litt is on the right.
Gil Garcetti of Brentwood.
Ethan Lauren of the student newspaper, the Corsair.
Related Posts

Culver City Raises $25K for Homeless Veterans

November 12, 2019

November 12, 2019

Tribute to Heros – Field of Valor honors veterans and first responders in Culver City By Chad Winthrop On Veterans...

Woman Crashes Car Trying to Get Popeyes Chicken Sandwich, Dessert Goals Food Festival: Westside Local Show November 11, 2019

November 12, 2019

November 12, 2019

Westside Local Show – November 11, 2019 – all your local news, events and happenings in under 5 minutes.* Woman...

Nearly 150-room ‘Boutique’ Hotel Coming to Culver City’s Ivy Station

November 11, 2019

November 11, 2019

500,000 square foot mixed-use development coming mid-2020 By Keldine Hull Culver City’s Ivy Station, a 500,000- square foot mixed-use development...

More Entertainment Development for Culver City?

November 8, 2019

November 8, 2019

Real estate group purchases Blackwelder office complex By Sam Catanzaro As Amazon, Apple, HBO and other companies move forward with...

Culver City Jefferson project holds community meeting, Tacos & Tequila happy hour: Westside Today News Show November 8, 2019

November 8, 2019

November 8, 2019

Westside Today News Show November 8, 2019- all your local news and events in under 5 minutes.* Culver City Jefferson...

The Delicious Chefs for Seniors Experience

November 7, 2019

November 7, 2019

By Keldine Hull Chefs for Seniors offers a unique and tailored dining experience for senior citizens in the comfort of...

Edify TV: Santa Monica Farmers Market Fall Produce

November 7, 2019

November 7, 2019

Reporter Jacki Karsh heads down to the Santa Monica Farmers Market to hear all about what to do with Autumn...

Lily the Pink – Helping Women Look Their Best

November 5, 2019

November 5, 2019

Sandy Allbright’s permanent makeup studio in Brentwood  By Staff Writer For women who want to look their best all the...

Edify TV: Dog-O-Ween

November 5, 2019

November 5, 2019

Venice Dog-O-Ween was Sunday, November 3rd. Dogs and their owners walked the red carpet to show off the best Halloween...

New Hyatt hotel is beginning construction at Culver City Ivy Station, Helms Bakery district fashion sample sale: Westside Today News Show November 4, 2019

November 4, 2019

November 4, 2019

Westside Today News Show November 4, 2019 – All your local news and happenings in under 5 minutes!* New Hyatt...

Culver City Firefighters Movember

November 4, 2019

November 4, 2019

By Keldine Hull Culver City firefighters will be growing mustaches throughout November in honor of Movember, a month-long campaign created...

Culver City Fire Department Helping Fight Blazes Across State

November 1, 2019

November 1, 2019

CCFD aids in combating Palisades, Tick and Kincade fires By Chad Winthrop The Culver City Fire Department (CCFD) has been...

Getty Fire Forces Widespread Westside Evacuations: Westside Today News Show November 1, 2019

November 1, 2019

November 1, 2019

Westside Today News Show November 1, 2019 – special coverage of the #GettyFire, which as of Friday morning has burned...

Edify TV: Marina Spooktacular 2019

October 31, 2019

October 31, 2019

Over the weekend kids braved the Marina del Spooktacular, a two-day festival put on by LA County offering scares for...

Comments
Leave a Reply

Your email address will not be published. Required fields are marked *