April 25, 2025 The Best Source of News, Culture, Lifestyle for Culver City, Mar Vista, Del Rey, Palms and West Los Angeles

“Fifty Shades of Grey” expected to be major Valentine’s Day weekend hit

With Valentine's Day coinciding with Presidents Day weekend, the R-rated romantic drama could gross as much as $60 million nationally during the four-day holiday weekend. (Thinkstock)
With Valentine’s Day coinciding with Presidents Day weekend, the R-rated romantic drama could gross as much as $60 million nationally during the four-day holiday weekend. (Thinkstock)

Sadomasochism may not be many people’s first thought for a “girls night out,” but it looks as if the steamy, kinky film “Fifty Shades of Grey” — which is expected to be a major Valentine’s Day weekend hit — may draw huge crowds anxious for a different kind of romantic movie.

With Valentine’s Day coinciding with Presidents Day weekend, the R-rated romantic drama — opening throughout the region Friday — could gross as much as $60 million nationally during the four-day holiday weekend, Paul Dergarabedian, senior media analyst for Rentrak, told City News Service.

The film adaptation that one review labeled as “erotic kink” focusing on sexual submission, is based on the first of a trilogy of books by British author E.L. James. It’s expected to do great business as a date film and a girls-night-out picture, Dergarabedian said. His company is a major reporting firm for audience attendance at movie theaters.

“It could be a trade-off situation among couples — ‘I’ll see ‘Fifty Shades’ with you if you see ‘Kingsman: The Secret Service’ with me,” the analyst said.

“It’s an interesting dynamic, combined with people wanting to see something new in the theaters that everyone’s been talking about,” he said.     Unlike red roses and good chocolates, the appeal of “Fifty Shades of Grey” could be hard to explain.

“You almost need to be a sociologist to understand how audiences react to controversial films,” Dergarabedian said. “You have to understand at what point a movie is perceived to be romantic and at what point it’s perceived as erotic. ‘Fifty Shades’ is walking that tightrope of what is socially acceptable. Ultimately, the audience will be the judge.”

Alternatives to “Fifty Shades” at the box office this weekend include “Kingsman: The Secret Service,” starring Colin Firth and Samuel L. Jackson; “American Sniper”; and family favorite “The SpongeBob Movie: Sponge Out of Water.”

Clearly, though, the media’s focus is aimed at “Fifty Shades,” which has spawned a line of products ranging from sex toys to cookbooks, wine and even a teddy bear suited up as the Christian Grey character.

“This is a pop-cultural phenomenon that spills over beyond entertainment news into the mainstream,” Dergarabedian said. “With so many entertainment options, you need that extra hook to fuel people’s desire to see the movie.”

Related Posts

West Hollywood Braces for Controversial Rally, Reaffirms Commitment to Equality

April 25, 2025

April 25, 2025

City of West Hollywood Condemns Harmful Rhetoric Ahead of Planned Assembly City officials and public safety leaders in West Hollywood are preparing...

(Video) The Willows: 30 Years Going Strong

April 25, 2025

April 25, 2025

Founded in 1994, The Willows Community School, located in Culver City, California, is a Developmental Kindergarten through 8th grade non-profit, co-educational...

ASTEME Camps Explore Science, Technology, Math and Engineering

April 25, 2025

April 25, 2025

Many teachers and parents hear this question daily when it comes to schooling: “When am I ever going to use...

Skirball Center’s Puppet Festival Promises an Afternoon of Imagination and Play

April 24, 2025

April 24, 2025

SoCal’s Top Puppeteers Will Perform Alongside Live Music, DIY Puppet-Making The Skirball Cultural Center is set to transform into a...

Q&A: No Age Limit on Home Care Management & Home Safety, Tips from a Care Manager

April 24, 2025

April 24, 2025

In-home safety issues that go unnoticed — cracked sidewalks, broken railings or uneven flooring for example — are often the root...

Culver City Police Hosts DEA Drug Take Back Day on April 26

April 24, 2025

April 24, 2025

Dispose of Expired Prescriptions Safely and Anonymously The Culver City Police Department will participate in National Prescription Drug Take Back...

Former Cedars-Sinai OB-GYN Accused of Sexually Abusing Patients for Four Decades

April 24, 2025

April 24, 2025

Ten Women Say Their Reports Were Ignored as Brock Continued to Practice for Decades. A group of 10 women has...

LAX/Metro Station is One Step Closer to Transforming the Airport Commute

April 24, 2025

April 24, 2025

New Multi-Modal Metro Station Connects Angelenos to the Airport Metro Board Chair and Los Angeles County Supervisor Janice Hahn announced...

FBI Unravels Alleged Plot to Sell Stolen Andy Warhol Print in Beverly Hills

April 24, 2025

April 24, 2025

Mid-City Pawn Shop Owner Charged in High-Stakes Art Scheme The owner of a pawn shop in Los Angeles’ Mid-City neighborhood...

The Brian Jonestown Massacre Drops New Double A-Side Ahead of U.S. Tour

April 24, 2025

April 24, 2025

Legendary Psych-Rockers Set April 25 Release and Fall North American Tour The Brian Jonestown Massacre is set to release a...

(Video) Matú Kai Brentwood: The full experience

April 23, 2025

April 23, 2025

Sister restaurant to Matú in Beverly Hills, located at 11777 San Vicente Blvd. Sister restaurant to Matú in Beverly Hills,...

Uncle Stevey’s Bagels Wins Westside Hearts with Next-Level Bagels, Premium Sandwiches, and Local Coffee

April 23, 2025

April 23, 2025

Family-Run Shop Serves Delicious and Thoughtfully Curated Bagels With Love By Dolores Quintana A little more than a year since...

Santa Monica’s Socalo Toasts Pali Wine Co. with a Five-Course Culinary Celebration

April 23, 2025

April 23, 2025

Enjoy Celebrated Central Coast Wines, Including a 100-Point Red Blend Socalo, the acclaimed Mexican restaurant from celebrity chefs Mary Sue...

Go Go Bird Teams Up with Chef Chris Oh for Korean-Inspired Fried Chicken Sandwich

April 23, 2025

April 23, 2025

Crispy, Saucy, Spicy: Chris Oh’s Fried Chicken Sandwich Lands in Culver City Go Go Bird, located in Culver City’s Citizen...

Fogo de Chão Hosts Wine Lover’s Dream Night with Chilean Winery VIK

April 23, 2025

April 23, 2025

Diners Will Enjoy a Chef-Curated South American Menu, Highly Rated Wines Wine lovers and culinary connoisseurs are invited to gather...