January 22, 2025 The Best Source of News, Culture, Lifestyle for Culver City, Mar Vista, Del Rey, Palms and West Los Angeles

1-Minute Parking Sign in Brentwood Taken Down

Brentwood
A 1-minute parking sign in Brentwood gained attention of local media on June 19 and 20. But mid-afternoon on June 20, the sign was already replaced. (Photo from CBS.com)

There was a photo being circulated around the Internet, a few of them just hours ahead of this article, telling of a 1-minute parking sign on San Vicente Boulevard in Brentwood. At about 4 p.m. on June 20, this reporter visited where the rare, if one-of-a-kind, parking sign reportedly existed, only find the sign was taken down and replaced with a 1-hour parking notice.

What might have been a reality as recent as the morning of June 20 has now entered the realm of urban legend – though photos of the 1-minute parking sign spruced up on websites of CBS, KTLA, Reddit, and LAist.

In some of the Web posts published on June 19 and 20, it was reported the Los Angeles Dept. of Transportation could take up to two weeks to replace the errant sign, which was apparently a “typo.” According to multiple online news reports, City Hall intended the sign to allow for 1-hour parking during the posted times on the Brentwood street. The sign currently up in front of 11777 San Vicente Boulevard, which was the reported location of the errant 1-minute parking sign, currently states anyone parking at one of the meters in front of the office building there could leave his or her vehicle in a designated parking stall for up to 1-hour during the posted hours.

The sign was clearly new; a pair of divots holding the parking sign to the lamp post were rather shiny. As in, fresh out of the box shiny. A separate pair of divots holding up another parking sign just below it was lightly “browned,” hinting it was even slightly aged by the Los Angeles air and sunshine.

According to a post on Reddit on June 19, the errant sign was confirmed as spotted at 11777 San Vicente Boulevard in Brentwood but a new one stating the correct parking restrictions – 1-hour limit within the posted times – was being fabricated and would take up to two weeks to replace. Two weeks somehow translated into a few hours. Where else could the City of Los Angeles be this efficiently and timely both in response time and action?

Laura Davis of the Los Angeles Times was apparently the first person to notice the errant 1-minute parking sign when she was recently in the Brentwood area.

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