Westfield Century City has ushered in the holiday season with The Reindeer Project, a charitable initiative that fuses iconic holiday imagery with stunning, original artwork celebrating Los Angeles’ vibrant art scene.
All proceeds from sales of the artwork benefit Inner-City Arts, whose mission is to use arts education to positively affect the lives of inner-city children by developing creativity, improving learning skills and building self-confidence.
Participating artists who created the unique, festive collection of oversized acrylic reindeer include; Aaron Axelrod, Couto Brothers, Yolanda González, Man One, Greg Miller, Max Neutra, Marilinda Rivera, Analia Saban, Johnny Taylor and Robert Vargas, with Inner-City Arts students painting a reindeer as part of their curriculum.
The reindeer are on display at Westfield Century City mall through January 1, 2013, with all works available for purchase.
For more information: www.reindeerproject.com or
www.inner-cityarts.org
