NYX Professional Makeup opened its 33rd retail location in the U.S. and its fifth location in the greater Los Angeles area on June 9 at the Westfield Century City mall with a ribbon-cutting ceremony.
NYX Professional Makeup stores combine digital technology with a hands-on educational environment, featuring a series of innovative technologies, such as the exclusive in-store Beauty Bar, an interactive makeup station featuring custom video tutorials; a trend-based digital Lip Bar, Shadow Bar, Brush Bar, Lash Bar; and an exclusive Service Bar where fans can book 30 minute mini-tutorials.
NYX is named after the Greek goddess who ruled the night and symbolized beauty and power.
Makeup aficionados lined up to meet with beauty influencer Chrisspy and to purchase their favorite lip liners and eyeshadows.
