The TrueCar L.E.D. experience will be free and open to the public on
Thursday evenings from 7:00-10:00 p.m., July 9 to September 10, as
part of the company’s sponsorship of the 31st Annual Twilight Concert
Series at the Santa Monica Pier. Using technological innovations spun out of the renowned MIT Media Labs and visual artistry by GMUNK and over 70,000 LED lights, TrueCar L.E.D. creates an epicenter for the concert experience that is ever changing based on crowd
participation. In order for the lights to activate, there are four points of input:
· Crowd Density – Infrared technology tracks and displays the
collective audience movement.
· Audio Reactive Control – Achieved by analyzing the audio
frequencies of the performance.
· Emotion – A custom mobile site (truecar.com/led) featuring
emotional intelligence, powered by Affectiva, measures the emotional
sentiment of a user by analyzing the facial expression of a user’s
selfie in real time and creating an immediate and noticeable color
variation in the centerpiece, all while categorizing the ‘true’
emotions into one of the 18 different categories.
· Gesture – Concertgoers’ gestures directly control the centerpiece.
