Glendale-based DreamWorks Animation SKG Inc. on Tuesday announced plans to launch a children’s television channel across 19 countries in Asia.
Singapore-based HBO Asia will manage affiliate sales and marketing as well as technical services for the 24/7 channel.
“Audiences in the region have always embraced our content and now they can engage with their favorite DreamWorks characters — as well as new ones — where and when they choose, across multiple-screens and in local languages,” said Eric Ellenbogen, co-head of DreamWorks International TV.
The channel will leverage more than 2,000 hours of existing DreamWorks TV content in addition to more than 1,200 half-hours of original animation the company currently has in production, he said.
DreamWorks Animation anticipates that the channel will be available to audiences beginning in the second half of 2015.
