A good portion of today’s talents tends to consider a prospective employer’s company culture before making the decision to join a particular team or not. In a survey conducted by Glassdoor in 2019, around 79% of respondents from the United States, United Kingdom, France, and Germany stated that they account for a company’s mission and vision before applying for a job. This notion is especially popular among millennials, and many of the people who belong to the said generation are likely to consider the company’s culture over the salary that they are being offered before they sign up for a job. Being aware of the things that your target talents deem to be important gives your real estate agency’s recruitment team an advantage. The question, however, is how you’re going to turn this information into a practical component of your recruitment program.
What is Company Culture? Company culture, simply put, refers to the shared attitude, behavior, and values among the employees of a company. Intangible as it may seem, your company’s culture can be quite apparent in the interactions between your staff members, customers, partners, and the other people you work with on a daily basis. It’s also reflected by the direction that the company’s decision-makers are taking for the business. Making other people aware of your company culture may be a big challenge, especially now that many people have taken to working remotely, but it’s not impossible. With the use of the right tools like a candidate relationship management (CRM) program from Brokerkit, you can highlight your company culture and attract the right people even if you’re mostly interacting with prospective recruits in a digital environment. Here’s how you can do it.
Use Language That Highlight Your Company’s Values
The current circumstances make it a challenge to meet people in person, even if you mean business. Instead of preparing for in-person interaction, it’s better if you put your best effort into making a good impression when you meet with a prospective talent online. Use this opportunity to showcase your company culture by choosing words that are aligned with the values upon which the business is built.
Let’s say your company maintains a somewhat lax but still professional atmosphere in your physical office and online working environments. You can highlight this quality and perhaps attract laid-back but hardworking people to your workplace by using language that reflects your day-to-day interactions with your coworkers. Using parentheticals in your recruitment messages can reflect your real estate agency’s personality, for example, but this depends entirely on how you want to present your company.
Highlight the Perks That Make Your Employees Happy
What makes people want to work in your real estate agency? If you have talents who have been with you for a long time, what keeps them satisfied in your company? Maybe what they have now is something that your prospective recruits also want to achieve in the future. If your employees are happy with how your business is able to support their quest for achieving work-life balance, then it’s something that’s worth mentioning. If your staff members appreciate the opportunities for career development and mentorship that the company provides, then perhaps you can find a way to use these details to attract goal-getters and people who want to keep on improving themselves.
Let Your Work Setup Reveal What Matters to Your Team
Many real estate agents have also started working remotely during the pandemic, and a number of them appreciate this setup better than spending a lot of time traveling to the office or a showing. If you’re targeting such an audience, you can catch their attention by detailing how your agency provides technical support and tools that you use to make work more efficient for remote agents. If your agents want to have the option to work remotely and in the office from time to time, let them know how your office can help them work seamlessly despite the changing work setup. Such arrangements can help your staff members enjoy a better work-life balance, set flexible hours, and grab every opportunity to boost their productivity.
Show Appreciation for People and Diversity in Your Interactions
While you want to attract people who share the same values as your company, you also want your agency to be inclusive and accepting of people from different backgrounds. Remember that showcasing some of your agency’s personality doesn’t mean that you should be turning candidates off with insensitive remarks. Even if you’re targeting a specific audience, you don’t want to alienate others and miss out on a remarkable talent because they didn’t fit a particular mold. Promote collaboration in your team and let your recruits know that the similarities and differences between your team members are all very much appreciated.
The right people can boost your real estate agency’s growth. Make sure you’re reaching out to them and to others who are showing potential in the field by incorporating your company culture in your recruitment program.
