December 3, 2021 The Best Source of News, Culture, Lifestyle for Culver City, Mar Vista, Del Rey, Palms and West Los Angeles

The Benefits of Label Printing for SMBs

As a business owner or entrepreneur in Los Angeles, you’ve thought of everything: the concept of your product, its ingredients, and its price point. One important component of the marketing process that shouldn’t be overlooked is label printing. You might be asking yourself, “What exactly is label printing? And do I need it?” Label printing is when you print labels onto a sheet for use in marketing. They’re essentially stickers that can be handed out or used as actual labels for your products. It’s an important part of your marketing strategy and there are a few different things to consider when having labels printed.

Why Should I Go With Label Printing?

You wouldn’t walk into a store and buy a product without knowing what’s in it or what it does. That philosophy is at the heart of label printing. As a business owner, entrepreneur, or other entity, labels can not only help people associate your products with your brand, but offer important information about you, your company, and your services. 

There are a few benefits to label printing you should consider. Here are a few of the most common: 

  • Low Printing Minimums – You can print a low quantity of orders to keep things cost-effective. You can get quality, high-end print jobs done without having to worry about wasting money on a bunch of labels you don’t need. This strategy helps you stay on budget and reduce waste. It’s a win-win!
  • Fast Turnaround Time – Designs can be finalized and printed rather quickly. It not only makes it easier for you to stay ahead of your competition, but it gives you flexibility if you need to print labels on relatively short notice. 
  • Easy To Update – If you need to make changes to your label, you can do so pretty easily. You can make changes or tweaks to constantly update what your logo looks like. This is critical for companies that undergo rebranding. 
  • High Print Quality – We can provide high-quality prints of your labels, no matter how small the order is. 

Last but not least, label printing is a very cost-effective way to print marketing stickers. You’re getting high-quality, easy-to-update stickers that can be printed fast and at a low minimum requirement, and all for a relatively affordable cost for you and your business. Labels provide you with a great tool for marketing your products without breaking the bank. You can’t afford to have your business go without them!

What Are Some of My Label Options?

When it comes to the material, we offer vinyl, which is known for its durability and strong adhesiveness, along with a variety of other materials. We offer a number of add-ons as well, such as foil stamping and raised Spot UV coating. Foil stamping is a unique printing process that uses metallic to create beautiful designs. Likewise, Spot UV coating is the process of adding a shiny coating to different labels and is increasingly popular with small business owners and entrepreneurs who want to stand out from the competition. 

Not only do we feature a number of great materials and add-ons, but we can also provide you with the best sticker cut for your needs. If you want something more traditional, we offer rectangular and square cuts that keep things simple. If you want something a bit more customized, we offer a kiss cut where the labels can be cut to a custom shape for your specific needs. We offer the following types of label printing services: 

  • Glossy UV stickers
  • Labels
  • Die-cut individual stickers, which add unique customization to your label

How to Find the Best Professional Label Printing Company For Your California Business

When you’re ready to get started with your label printing, you need to know where to turn first. Chances are, you’re going to have an ongoing need for labels, so having a company you can trust is paramount. Finding the perfect label printing company can be pretty tough with so many options out there. Here are a few things to keep in mind when searching for the perfect label printing partner in California. 

  • Excellent reviews. Don’t just take the word of the company; take the word of those who’ve worked with them. Always take the time to read the company’s reviews to learn more about other businesses’ experiences, turnaround time, and customer service. This can give you keen insight into how the label printing company works and handles each order. 
  • Expertise. In addition to the reviews, you want to ensure the company you go with is an expert in their field. We will sit down with you to walk you through all of the options at your fingertips as well as advise you on what options are best for your marketing needs. If you don’t have a pre-existing design, we have an in-house design staff that can help design your label for you, and you can be as hands-on or hands-off as you’d like to be in the process.
  • Customer service. Another thing to take notice of is the company’s customer service. While you can obtain this information from their company reviews, it’s important to experience the top-rated customer service for yourself. 

Ready to Print Some Labels? Visit the Gurus at Guru Printing Today to Get Started

Whether you’re a business owner launching your own company or undergoing rebranding, label printing is a vital part of your marketing campaigns and promotions. Guru Printers offers affordable label printing in Los Angeles. If you have questions about a particular service we offer, you can contact us at  213-513-2159  or get in touch with us by filling out this contact form

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