Bob Evans Farms’ BEF Foods segment, has hired the Century City based firm The Pollack PR Marketing Group (PPMG) for a nationwide promotional PR campaign.
BEF Foods produces and distributes refrigerated side dishes, pork sausage and other frozen foods under the Bob Evans and Owens brand names.
“Bob Evans is an iconic brand that millions of families depend on to deliver great-tasting meals for today’s busy families, without sacrificing taste or quality,” said Noemi Pollack, PPMG’s founder and CEO in an official release. “We are looking forward to helping elevate the brand by bolstering the link between the lifestyle of busy consumers and the convenience of Bob Evans branded foods.”
Thyme Hill, director of marketing for BEF Foods, Inc. said the company chose PPMG because of their track record in working with leading brands, “and their integrated approach to strategic PR and marketing services.”
