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GOOD EARTH TEA SERVES UP FREE EMI MUSIC DOWNLOADS WITH

Good Earth Tea Serves Up Free EMI Music Downloads
Good Earth Tea is teaming up with EMI Music to offer consumers free music with every purchase of specially marked boxes of Good Earth Tea. Now through May 17, 2011, Good Earth Tea consumers can download a free song from EMI’s long list of well-known artists. With over 25 different varieties of Good Earth Tea and more than two hundred thousand songs to choose from, consumers can enjoy both tea and music to suit almost any taste.

“At Good Earth Tea, we are all about creativity and imagination. That’s why every tea we make is so full-flavored and distinctive. And that’s what inspired our connection with creative, one-of-a-kind artists,” says Deborah Glasser, Marketing Director for Tata Global Beverages, which owns Good Earth Tea. “Music offers yet another way to celebrate the uniqueness of our customers, and EMI’s musical line-up is as distinctive as our teas.”

Mauro DeCeglie, Senior Director of Brand Partnerships for EMI Music commented: “We’re always looking for ways to connect the artists we represent with music fans in new and interesting ways, and so we’re really excited about this new partnership with Good Earth Teas.â€

Consumers can download one song for each purchase, with no purchase limit. The “Bold Taste – Bold Sounds” promotion will be supported via point-of-purchase displays and social media efforts, including music-related giveaways on Good Earth Tea’s Facebook and Twitter pages. Fans of the brand can learn more by “liking” the brand on Facebook
http://www.facebook.com/GoodEarthTea and following them on Twitter @GoodEarthTea.

For more information about Good Earth Tea and the “Bold Taste – Bold Sounds” promotion, please visit http://www.goodearth.com/.

About Good Earth
Part of the Tata Group, the largest India-headquartered multinational in North America, Good Earth is dedicated to brewing goodness into each and every cup of their delicious, premium all-natural teas, ensuring a purity and authenticity in a wide variety of blends. One of the first American herbal companies and a leader in specialty tea, Good Earth Teas brings full flavored, healthy teas from around the world to the U.S. The
Tata Group also includes award-winning Eight O’Clock Coffee and Tetley Tea. On Facebook: www.facebook.com/GoodEarthTea On Twitter: @GoodEarthTea

Press: For more information or to set up an interview, please contact
Audrey Scolny at S3 Public Relations at (973) 257-5533 or
ascolny@s3s3s3.com.

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