Introduction
soft2bet is one of the fastest-growing global iGaming technology companies, delivering turnkey B2B solutions and operating high-performing consumer gaming brands. Founded in 2016 by Uri Poliavich, the company has redefined online gaming through innovation, compliance, and strategic investment.
Today, Soft2Bet is recognized as a leading force in the industry, thanks to its award-winning Motivational Engineering Gaming Application (MEGA) platform and Soft2Bet Invest initiative. With operations across 10 regulated jurisdictions, the company is not only sustaining but accelerating Soft2Bet iGaming growth, setting benchmarks for player engagement, brand diversity, and industry impact.
Soft2bet iGaming Growth Strategy
From Startup Vision to Global Leader
- Founded: 2016 in Malta by Uri Poliavich
- Headquarters: Malta
- Employees: 100+ specialists
- Licenses: 19 across 10 jurisdictions (including Denmark, Romania, Sweden, Ontario–Canada)
- Future Expansion: Entering the United States (New Jersey)
This journey highlights how a bold vision, combined with regulatory discipline, can turn a startup into a global powerhouse in less than a decade.
MEGA – Redefining Gamification
Launched in 2023, the MEGA platform is Soft2Bet’s flagship innovation. It transforms the player experience by blending gamification mechanics with real business outcomes.
Proven MEGA Impact:
- 4X increase in player screen time
- 65% increase in Net Gaming Revenue (NGR)
- 50% increase in deposit amounts
- 45% increase in Average Revenue Per User (ARPU)
B2C Brands – Localized Experiences That Scale Globally
Soft2Bet operates multiple successful iGaming brands, each built to deliver localized, immersive player experiences.
Flagship Brands:
- Betinia (Denmark, Sweden)
- Campobet (Denmark, Sweden)
- Tooniebet (Ontario, Canada)
- Quickcasino (Sweden)
- Don.ro (Romania)
Each brand offers:
- Localized language support
- Unique themes and gamified experiences
- Thousands of games tailored to regional preferences
B2B Operator Solutions – Empowering Partners
Soft2Bet is not just a B2C operator but also a trusted B2B partner. Its turnkey solutions are designed for operators who want speed, flexibility, and compliance.
Core Offerings Include:
- Frontend Customization – Personalized user journeys.
- Casino Integration – Access to 12,500+ games.
- Sportsbook Integration – Competitive betting platforms.
- Managed Services – Support, compliance, and risk management.
- Payments Integration – 220+ payment methods supported.
Soft2Bet Invest – Building the Future of iGaming
In July 2024, Soft2Bet launched Soft2Bet Invest, a €50M fund designed to support startups in iGaming and casual gaming.
- Provides financial investment + business mentorship.
- Recognized with the “Outstanding Contribution to Gaming 2024” award at SiGMA East Europe.
- Acts as an incubator for next-generation gaming talent and ideas.
Responsible Gaming at the Core
Soft2Bet embeds responsible gaming into its DNA:
- Compliance teams dedicated to fraud prevention and player protection.
- Regular independent audits by regulators.
- Advanced tools for player self-exclusion and safe gaming reminders.
- Proactive measures beyond regulatory standards.
This commitment ensures long-term sustainability and trust with both players and regulators.
Awards & Recognition
Soft2Bet’s growth and leadership have earned prestigious awards:
Triple Winner – 2025 Global Gaming Awards EMEA
- Executive of the Year (Uri Poliavich)
- Platform Provider of the Year
- Product Launch of the Year (MEGA)
Other Awards:
- iGaming Sword Award 2023 – Turnkey Supplier of the Year
- SBC and SiGMA recognition for innovation and compliance
Why Soft2Bet Stands Out
5 Strategic Pillars of Growth (Numbered List)
- Gamification Leadership – MEGA as a proven driver of revenue.
- Regulatory Compliance – Operating under 19 licenses worldwide.
- Dual Model Strength – B2B technology + B2C brands.
- Investment Mindset – €50M fund for startups and innovation.
- Global Expansion – Entering North America and new EU markets.
Key Differentiators (Bulleted List)
- Customizable gamification features – avatars, collectibles, city-building.
- Extensive portfolio – 12,500+ games, 1M+ live events annually.
- Accessibility – 20+ languages, 220+ payment methods.
- Flexibility – Fully customizable turnkey platforms.
Conclusion
Since its founding in 2016, soft2bet has become synonymous with innovation, compliance, and rapid growth in the iGaming sector. With the MEGA platform, Soft2Bet Invest, and a robust portfolio of B2C brands, the company has positioned itself as both a technology pioneer and a global market leader.
