Nowadays, affiliate marketing (AM) is one of the most common ways to generate passive income on the web. This tool is relevant for both small firms and large companies. The goal of AM is to promote products and services, as well as to advertise the brand. Each company strives to expand its online presence to increase its customer base, attract sponsors and new partners. Special affiliate programs (AP) are being developed, offering mutually beneficial conditions. Famous people, taking advantage of their popularity, advertise the brand and receive rewards for leads that follow the referral link to the advertiser’s website.
Thus, affiliate marketing online is a convenient and easy way to earn money for many bloggers. Webmasters also join APs, they place ads on their sites, receiving a commission from users who have registered and made their first deposit (we take the iGaming sphere as an example). Unfortunately, novice marketers make a lot of mistakes, and this leads to a decrease in revenue from cooperation. Many affiliates learn from their mistakes, and negative experiences are the best teacher for them. However, it is better to learn from other people’s mistakes and not make them yourself. We will further analyze the main mistakes that novice marketers make.
Lack of Strategy, Neglect of Research, Insufficient Data Processing
Every blogger with a sufficient subscriber base can earn money in the field of AM, you can read more about this on Forbes. Many beginners get right down to business, forgetting about planning. Your first mistake is the lack of a strategy. Before joining AP, you should evaluate the prospects of the deal. First of all, it is worth paying attention to the audience. For instance, if your blog is dedicated to fashion, then it is advisable for you to advertise clothes, and if you broadcast computer games live, then you will find many customers for a gaming site. So, let’s imagine that you have identified the target audience, in which case you move to the second level. Now you need to understand how strong the competition is.
Your second mistake is neglecting research. Study the statistics. If you produce unique content that has no analogues, then you are ahead of everyone, but this happens extremely rarely. Most likely, it will turn out that you have a lot of competitors, and you will have to work hard to stand out. Perhaps you should choose some area where the competition is lower. In this case, your chances of success will be higher. Your third mistake is insufficient data processing. Find an AM specialist who will tell you how to find a response from the audience and start successfully promoting products. Campaign development produces practical results, but each strategy must change in the process, adapt to customers. Progress should be stable. Do not forget about monitoring and tracking the results.
Briefly about RevenueLab
You can increase your income if you join the RevenueLab affiliate network, which will help you achieve maximum ROI, relying on advanced technologies and experience in the field of AM. Both advertisers and affiliates can register on the platform. The big advantage of RL is the ability to earn money using a single account on the site; you can make profitable deals and monitor the performance of cooperation. You are asked to select an offer from the list of available ones, taking into account GEO, traffic sources, license availability and other parameters. If you encounter difficulties, you can contact the support service and a personal assistant will be assigned to you. It is convenient to analyze statistics in RL, since all data is displayed on one dashboard. You will not have to spend time on financial reconciliation, the automatic RevenueLab tool will do it for you.
Promotion Of An Excessively Large Number Of Products
Your fourth mistake is promoting too many products. If you’re wondering what other mistakes new marketers are making, read this on LinkedIn. Novice marketers often think that the more products they advertise, the more revenue they will receive, but this is not always the case. The fact is that the audience may get tired of countless offers, get confused in them and stop taking your advertising seriously. Your ads may be ignored if there are too many of them. It is important to explain to your audience why you are promoting this particular product or service and why you personally like this brand. Focus on products that fit your niche and don’t contradict it. Remember the rule: it is difficult to gain trust and easy to lose it. Your credibility is vulnerable if you don’t understand what you’re advertising.
Your competitors will point out your advertising preferences in order to discredit you, so try to promote only really worthwhile products. The best option for a blogger is to give genuine recommendations, avoiding pre–prepared slogans and messages. If you still decide to participate in several APs at once, then use the RevenueLab tool to analyze and process statistics. Choose advertisers carefully, sifting out unprofitable offers. Consider several models of cooperation: CPA, RevShare. Take into account your location and the specifics of the legislation when concluding new deals. As a result, we will give you the last advice: choose the optimal number of products for you, for this you can consult with a specialist or make a decision based on your own experience.
