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USC Alumni Club of West Los Angeles Hosts High-Fashion Sample Sale Featuring Rising Star Designers at Fairmont Miramar Hotel & Bungalows in Beautiful Santa Monica, California

The USC Alumni Club of West Los Angeles presents SCtyle, a high-fashion sample sale featuring up-and-coming designers on Saturday, June 12, 2010 at the Fairmont Miramar Hotel & Bungalows in Santa Monica. Held from 10:00 a.m. to 3:00 p.m., the sample sale connects fashion forward shoppers with extraordinary designers displaying a wide variety of collections.

“SCtyle offers the exclusive and unique opportunity to purchase runway fashion at amazing prices, †said JaBari Brown, President of the USC Alumni Club of West Los Angeles. †Fashion lovers will have access to accessories, children’s wear, cosmetics, and sportswear made by some of Los Angeles’ most talented and gifted designers.â€

Boasting collections by Dream Culture, Yana K., UNII Cosmetics, Amy Tangerine, and Stella & Dot to name a few, SCtyle also rewards the first 100 guests who register for the VIP list with a gift bag stocked with items from Smashbox Cosmetics, Sony Pictures Home Entertainment, Netflix, and more.

“Anyone with an intense interest in fashion should take advantage of this exclusive opportunity,†said Event Chair Michelle Orne. “Our team has compiled a list of creative designers with unique and heralded fashion interpretations.â€

In addition to highlighting bargains, SCtyle donates all proceeds to the USC Scholarship fund, which serves Trojans pursuing undergraduate degrees. Furthermore, the event also offers the chance for attendees to make clothing donations to Dress for Success, a non-profit organization that promotes the economic independence of disadvantaged women by providing professional attire to help them thrive in work and in life.

“Los Angeles is home to thousands of boutiques, malls, and retailers offering high fashion but none offer the opportunity to simultaneously help others,†said Brown. “USC has a longstanding history of positively impacting the surrounding community. SCtyle is yet another reflection of this philanthropic commitment.â€

To learn more about SCtyle and to register for the VIP list, please visit www.westlatrojans.com.

To learn more about Dress for Success, please visit www.dressforsuccess.org .

Media credentials and interviews with designers available upon request.

SCtyle

Saturday, June 12, 2010 ~ 10:00 a.m. to 3:00 p.m.
Fairmont Miramar Hotel & Bungalows
101 Wilshire Boulevard
Santa Monica, California 90401

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