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4th Annual Lexus Santa Monica 5000 Returns October 11, 2009 Sponsored By Ed Hardy Sport

 Generic Events is proud to present the fourth annual Lexus Santa Monica 5000 presented by Ed Hardy Sport to be held on October 11, 2009. Sponsored by Lexus and Ed Hardy Sport, proceeds from the race will benefit Saint John�s Health Center.

As presenting sponsor of the event, Ed Hardy Sport designed commemorative shirts for all the participants. These exclusive designer pieces capture the spirit of the event as seen through the eyes of fashion icon Christian Audigier.

�We are incredibly excited and humbled to be one of the Presenting Sponsors of the Santa Monica 5000,� states David Brauner, President, Ed Hardy Sport. �Our unique Ed Hardy Sport tee shirt is part of our upcoming Ed Hardy Sport performance collection that will be showcased during the event.�

Saint John�s is proud to be the beneficiary of the Lexus Santa Moni ca 5000 5K and 10K race. This fundraising event provides vital support for essential services and community programs offered by Saint John�s Health Center. This is especially important in the current economic climate that has brought unprecedented financial challenges to many hospitals throughout Southern California.

Attracting participants from around the globe, the Lexus Santa Monica 5000 is renowned for its organization and outstanding awards. There are 3 structured races: a 5K, 10K and the 2.5K dash for kids. The scenic 5K and 10K races start and finish near the world-famous Santa Monica Pier. Runners will enjoy great Southern California ocean views during the course of the event. Afterwards, participants will be invited to attend a post-event celebrity-driven VIP party on the pier.
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To learn more about the event and to sign up as  a participant, please visit www.santamonica5000.com.

About Generic Events
The Lexus Santa Monica 5000 is managed and promoted by Generic Events, whose mission is to build the community by providing athletic challenges for all ranges of physical ability. Generic Events also produces the popular Playa del Run 5k Run & Aquathlon Series as well as the XTERRA Trail Run SoCal and NoCal Series, the Pasadena Triathlon, and the Bali International Triathlon. Please visit www.genericevents.com for further details.

About Saint John�s Health Center
Saint John�s Health Center provides exceptional care to families from over 41 zip codes in Santa Monica and throughout greater Los Angeles. It is the hospital of choice for physicians with national reputations in cancer, orthopedics, cardiac care emergency care and women�s health services. Saint John�s nurses are renowned for their skill and compassion at the bedside, and Flora L. Thornton Community Health Education Program at Saint John�s provides seminars and workshops on health and wellness. For more information visit the web site at www.stjohns.org.

# # #

For Race Day Details:
Brennan Lindner
Generic Events
310-821-7898
brennan@genericevents.com

For Saint John’s Details:
Ryan Kirby
Saint John’s Health Center
310-829-8854
ryan.kirby@stjohns.org

For Celebrity/Sponsorship participation, press & media consideration, please contact Monica Busby at Quantum Leap Entertainment, LLC // Monica@quantumleapent.com

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