eCommerce is rapidly growing, especially mobile commerce or mCommerce. Many eCommerce businesses have recently started employing SMS marketing to communicate with customers and boost sales because it is effective. SMS marketing is increasingly overtaking email marketing as one of the most popular methods for marketers to spread their messages. Why? Because compared to almost all other channels, SMS can cut through the clutter better.
SMS marketing is the ideal approach to vary your marketing channels because texts are quick, personal, and always viewed. And this article will talk about how you can get started with SMS marketing and increase your eCommerce sales.
What is SMS marketing?
Short message service (SMS) is used in SMS marketing to forge connections with customers and meet their needs. Focusing on courteous and compliant interaction with their core demographic is what text marketers do. They generate leads and demand for goods and services by using writing placement, visuals, and buy-now buttons.
Getting Started With SMS Marketing
1. Choose your SMS priorities.
You are not required to launch all your text messaging campaigns right away. Consider how SMS marketing could have the most significant impact instead.
For example, if you’re having problems using email marketing to advertise special events and promotions, maybe you should start there. Alternatively, you might think that you require more consumer feedback, in which case starting with SMS surveys may be a brilliant idea.
2. Set your success criteria
Setting goals for your SMS marketing campaigns will help you monitor your success, similar to any other project. Specificity is critical to the success of these objectives: Set the precise number of people you’d like to add to your SMS list or specify just how many you want to boost customer satisfaction.
Additionally, by setting clear targets, you’ll make it simple for your team to remain focused and keep enhancing your SMS marketing approach.
3. Find a superb SMS marketing tool.
Choose an SMS tool to manage your list and send SMSs on your behalf. Giving your employees the capacity to SMSs (and respond to texts) on a large scale allows them to concentrate on the SMS content instead of worrying about list maintenance, spamming, or compliance requirements.
There are many SMS solutions available on the market, such as Omnisend, that can practically automate the process of launching SMS campaigns.
4. Increase your subscription base
It’s time to create your subscriber list once you’ve decided on your SMS marketing platform. You can gather SMS subscribers by including a checkbox in your checkout process on your eCommerce store, adding a subscription form to your website, or using emails. Additionally, you can offer a phone number and a signup phrase that individuals can text if they want to subscribe to your SMSs.
5. Start your initial campaign.
Take your time at first to experiment with different strategies and determine what is working best for your eCommerce business. Test out by treating SMS as a separate channel. We advise starting with a one-time campaign and adding SMS to your marketing automation after you are confident to build an omnichannel customer experience.
6. Segment your SMS contact list to ensure timely delivery to the appropriate audience.
The secret to improving your SMS marketing approach is personalization. Segmenting your subscriber base into separate groups will guarantee that your SMSs are as pertinent as possible. Following are four typical SMS audience segmentation techniques:
- Identify engaged subscribers and non-engaged subscribers
- Identify current and past buyers.
- Segment by geographic area.
- Identify the VIP clients.
7. Analyze the results
You should evaluate the effectiveness of your SMS marketing once it has been sent. Similar to their email marketing equivalents, every SMS marketing software supplier includes analytics tools.
You should monitor the following indicators, among others:
- Number of clicks
- Rate of delivery
- Conversion rate
- Response rate
- Unsubscription rate
- ROI
It can be seen SMS marketing campaigns share the majority of KPIs with email campaigns, with the exception of the open rate, which cannot be measured because there are no cookies.
Conclusion
SMS marketing is a fantastic way to interact with customers and boost sales. You may build SMS messages that connect with your target audience and encourage them to visit your eCommerce site by following the instructions in this article.
