Netafim USA announced last week it retained the services of Century City-based Pollack PR Marketing Group (PPMG). The public relations firm will help the Fresno, Calif., company expand its brand outreach and marketing awareness.
A subsidiary of Netafim Ltd., Netafim USA hails itself as a global leader in drip and micro-irrigation solutions. Specifically, Netafim USA focuses on sustainable productivity through uses of drippers, driplines, sprinklers, micro-emitters, crop management technology, and greenhouse solutions.
Its solutions are offered to companies in the agriculture, landscape and turf, greenhouse and nursery, mining, and wastewater industries.
“We chose to partner with PPMG based on their deep knowledge and strong relationships in our industry, as well as their demonstrated expertise in developing and executing brand communication platforms that resonate with our diverse array of audiences,” Netafim USA’s director of marketing Ze’ev Barylka stated.
According to PPMG, the firm will provide Netafim USA a myriad of marketing and public relations services, including brand awareness.
“As increased focus is placed on the future of Earth’s water resources, Netafim’s commitment to reducing the world’s water use through innovative irrigation technologies is central to achieving future sustainability,” PPMG founder and CEO said Noemi Pollack stated. “We look forward to working hand-in-hand with the executive team at Netafim to amplify their message of sustainability through more efficient water use.”
PPMG is a mid-sized, multi-specialty agency with its headquarters in Century City and an office in New York City. The 28-year-old firm “develops communication platforms and programs, manages corporate reputations, launches new products and services and promotes brand engagement for clients ranging from innovative start-ups, to Fortune 500 companies, with a focus on consumer products and services, technologies and professional services.”
More information about PPMR can be found at http://www.ppmgcorp.com or http://www.pollackblog.com.
