The Phelps Group, which represents the ICOM ad agency network in Southern California, is now a member of ICOM+IN, as two leading global indie networks join forces to form a stronger international resource for clients.
ICOM+INnow has more than 100 agencies, the most number of agencies of any independent global network offering the broadest geographic coverage. The billings of the new network are expected to be US$3.5 billion with gross income exceeding US$500 million.
The Phelps Group CEO Joe Phelps said, “We’ve been members of ICOM for 20 years and call upon our sister agencies around the world for everything from feedback on local market planning to research and activation.â€
The new network has an expanded global presence with integrated agencies in developed as well as new and emerging markets. The agencies’ specialties include digital, branding, social media, mobile, media, public relations, ethnic marketing – as well as experts in categories such as healthcare and luxury goods.
Founded in 1950, ICOM — the most geographically balanced of international independent advertising and marketing communications networks with 70-plus member agencies in more than 50 countries — offers clients an alternative to the huge and increasingly similar agency groups. Today, the network has billings of US$2.5 billion.
For more information on ICOM: www.icomagencies.com
IN, which since 1998 has been a global presence, offers broad geographic coverage with 65 agencies in 108 cities. IN was formed in 1992 by five agencies in France, Germany, Italy, Spain and U.K.
For more information on IN: www.inglobalnet.com
The Phelps Group is one of the largest independent marketing communications agencies on the West Coast and is recognized as one of L.A.’s “Best Places to Work.â€
For more information on Phelps: www.thephelpsgroup.com
