The Phelps Group, an integrated marketing communications (IMC) agency announces that it has been awarded two Magellan Awards from Travel Weekly for its broadcast work for Tahiti Tourisme.
The Phelps Group’s “Ultimate Wave Tahiti: Beyond the Wave” video won a gold award in the destination marketing – promotional video category. “Beyond the Wave†gives viewers an in-depth look at the islands of Tahiti and was created as a companion piece for “Ultimate Wave Tahiti,†the feature documentary that immerses audiences in the story of an ocean wave and the lives it impacts and transforms.
Tahiti’s “Closer Than You Think” took a silver award in the destination marketing-TV commercial category. Both videos were integral components of Tahiti Tourisme’s integrated campaign, which includes digital and print media strategies.
“We have worked with Tahiti Tourisme for more than 18 years, and are continuously adjusting our approach to stay ahead of industry changes and make sure that Tahiti sees consistent visitor growth year over year,†said Lauren Kahner, The Phelps Group team leader. “We are privileged to work with Tahiti Tourisme and are honored to be selected as a Magellan Award winner.â€
Since The Phelps Group began working with Tahiti Tourisme, visitor arrivals to Tahiti from North America have increased 109%. Additionally, Tahiti’s online presence has grown dramatically with the integration of banners, search engine marketing, widgets and social networking profiles on Facebook, Twitter and YouTube.
From design to marketing to services, the Travel Weekly Magellan Awards honors the best in travel and salutes the outstanding travel professionals behind it all. Travel Weekly and TravelWeekly.com are a few of the most influential B2B news resources in the travel industry. Via a multimedia portfolio of products, they deliver all the late-breaking news, analysis and research that travel professionals need to succeed.
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About The Phelps Group:
Based in Santa Monica, CA, The Phelps Group is one of the largest independent marketing communications agencies on the West Coast and is recognized as one of L.A.’s “Best Places to Work.†Due to its organizational model, the company is recognized for its ability to truly integrate marketing strategies, public relations, on- and off-line advertising, promotions and Hispanic communications. Its clients, most of which are leaders in their industries, include Panasonic, City of Hope, Dunn-Edwards Paints, Tahiti Tourisme, Luxury Link Travel Group, zpizza, Panera Bread, Monrovia Nursery, Public Storage and Whole Foods Market.
About Tahiti Tourisme
Tahiti Tourisme North America is the Destination Marketing Office for French Polynesia, more commonly known as “the islands of Tahiti.†As the Destination Marketing Office for the islands of Tahiti, this office provides all marketing, advertising, public relations, promotions, events and travel agent programs conducted throughout North America. Tahiti Tourisme North America works regularly with airline, hotel, resort, tour operator and cruise line partners from prospective business development to product launch, and ultimately into marketing initiatives in North America.
