If you have been a long-term reader of our magazine, as you flip through the pages of this issue, you will likely notice some changes.
We’ve put a nicer cover on the magazine and we’re using a better paper stock for our inside pages as well. We’re also a bit smaller, which we hope you will find more user-friendly.
We’ve introduced a few new editorial improvements and we will continue to add more in the coming months. Check out especially our more localized pages for each of the towns we serve (Beverly Hills, Bel-Air, Brentwood, Santa Monica, Pacific Palisades and Malibu).
We cover community issues, intellectual pursuits and all the fun and excitement of the Westside. We celebrate those who make a difference and provide a forum for those with thought-provoking ideas. In coming months and years, we’ll do it all better and better.
We’re also re-launching our website, www.WestsideToday.com, and will make some exciting upgrades in the months to follow.
The reason for all this? We want our magazines to become the “must read†of the Westside. It’s only right that our coverage to be as spectacular as the people who live in the amazing towns we represent. This is, to say the least, a unique part of the world.
These format and editorial improvements get us started; by fall, we’ll really be cooking. At that time we plan to expand circulation significantly.
We will also host some exciting events and you’ll be invited!
I would like to acknowledge our new financial backers (Steve Gordon, Steve Soboroff, Bob Ormond, George Drysdale, Cook Jordan and two others who wish to remain anonymous) for making this next phase of our evolution possible.
And the Westside Today team also deserves recognition. They are working very hard these days and loving every minute of it. Change scares some people; we think it’s exciting!
Advertisers are often the overlooked and unsung heroes in all this. If you like our magazine, you should, by extension, like the advertisers who support it. Without them, publications like ours wouldn’t be possible.
We encourage you to support our advertisers with your business. It’s all part of our “community matters†philosophy.
We live in an increasingly interactive world, this isn’t just about us telling you what we think is important. We (and your fellow readers) want to know what’s on your minds as well.
Want to write a letter to the editor? By all means, do. Do you have a guest editorial you need to get off your chest? Did you take a great photo of your kids’ graduation recently? We want to hear from you. Go to our website, www.westsidetoday.wpengine.com; we’ve made all this easy for you.
If you want to reach me personally, fire off a note to: jeffhall@westsidetoday.com. I look forward to hearing from you and we all look forward to this next phase of the journey.
