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VIDEO: Harvest Health Festival Plays Up Medical Presence in Century City

Dr. Ben Shamoiel (right), a chiropractor in Century City and co-organizer of the Century City Harvest Health Festival, provides a chiropractic exam using a spinal analysis machine. Photo by Mariella Rudi.
Dr. Ben Shamoiel (right), a chiropractor in Century City and co-organizer of the Century City Harvest Health Festival, provides a chiropractic exam using a spinal analysis machine. Photo by Mariella Rudi.

Having taken a sabbatical over the last few years, the Harvest Health Festival returned to Century City with a vengeance Wednesday, Oct. 28 with more than 50 vendors showcasing the best of the Westside health industry.

The Century City Chamber of Commerce sponsored the Harvest Health Festival, featuring fitness demonstrations, health screenings, free B-12 shots, and giveaways at Century Park, 2000 Avenue of the Stars.

From doctors and dentists to massage therapists and chiropractors, all backgrounds from the Westside health industry were represented between the Century Plaza Towers.

Spearheaded by Health and Wellness Committee co-chairs Dr. Ben Shamoiel, D.C. (Century City Health Solutions) and Mark Cerezin (United Medical Imaging Healthcare), the Health Festival was a four-month mission to secure vendors and raise awareness.

“Our goal is to not only reproduce this here in the Towers park but all over Century City. I think every tower needs to bring this to their employees and tenants of their building,” Shamoiel said at the Health Festival. “One of the things we wanted to do was bring wellness to Century City area. Lots of people don’t know that right across the street we have one of the greatest and biggest medical centers with all the best doctors. We wanted to draw these doctors out and put them in front of the people who work in this beautiful Century City.”

The design of the Health Festival was to both help office employees balance their desk jobs along with their bodies, and to bring attention to the Century City Medical Plaza (2080 Century Park East).

Completed in 1969, the Century City Medical Plaza is a landmark piece of corporate architecture. They were the first buildings to be entirely enclosed in a glass skin, a style that would become ubiquitous in office buildings for the next twenty years.

Currently, half of the Medical Plaza is under construction completing the California Rehabilitation Institute, a long-awaited endeavor after the Century City Doctor’s Hospital closed in 2008.

As a three-way partnership between Cedars-Sinai, UCLA Health System, and Select Medical, the 138-bed acute inpatient rehabilitation hospital is expected to open its doors in early 2016. The mission of the hospital will be to provide advanced treatment to those with spinal cord injuries, brain injuries, stroke, and other acute conditions.

“Every tenant should know that everything that they need, from their dentist to their internist, is just a few steps away right across the street,” Shamoiel said. “And the best doctors are here.”

 

 

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